Alternative Strategies

Which ones we are using and why?

Market Penetration: Market penetration is the seeking increased market share for present products or services in present markets through greater market efforts. For BottleFit is important the Market Penetration because we are a company that develops through social networks and the Internet. Our idea is to make good use of these and current trends of different people to whom it is directed our product. The way we develop this strategy is to first know that interests people according to our product through different surveys; second, to present a striking concept in our web pages and social networks as the basis to draw customers' attention; third, offer them a product that conforms to what they want generating satisfaction and that they like what they see, and prove that it is not only a product but also from it create a lifestyle and an awareness according to what we offer.

Which ones we are not using and why?

Horizontal Integration: This strategy consists of seeking ownership or increased control over competitor. In this moment our organization is not able to implement this strategy because our main competitors have a lot of power over the market, popularity, and they have been there for a lot of time. Probably in the future we could think about implementing a strategy like this but it depends on our success and organizational development over the time.

Market Development: Is to introduce present products or services into new geographic are. Bottle Fit is a company that started out very small that until now it will developed nationally, considering that sell online, we shipments mainly in the capital and later nationally. For now we will not have a Market Development But as our business grows, we will see how it will be possible to expand to different countries in Latin America and continually beyond. So according to all of this, for now this a strategy we are not going to use until we make sure our product is successful.

Product Development: Seeking increased sales by improving present products or services or developing a new one. According to this strategy, we consider that how as an start-up company, we will not have this strategy in mind for now. First we offer our main product and as our business grows and we get closer to our customers, we will create ways to further meet their needs either giving a new image to the product or introducing others to the market following our line of a more "fitness lifestyle" and the awareness towards the environment, as we have been saying from the beginning. This strategy will be very useful later as it will help us to show how much we have to offer.

Related Diversification: This strategy consists of adding new but related products or services. Our organizations’ main product is the bottle and in this moment, according to our budget, is the only product we are able to sell. However, we could start thinking about other products or accessories related to the “fitness lifestyle” as towels, gloves, etc. In terms of services, we offer the webpage’s shop services, so our customers don’t have to go to a shop for buying our products.

Unrelated diversification: this term doesn’t have relationship between current and new activities of the company; its principal goal is financial and always searches a reduction in the overall risk of the company. In BottleFit company doesn’t exist unrelated diversification of products or services for different reasons. In one hand, to apply a new product or service requires a high amount of capital and this company doesn’t count with much money to introduce new products. In the other hand, BottleFit wants to be a recognized brand because of the attractive and unique bottles; it wants to impose a tendency for people to carry a Bottle of BottleFit and don’t implement other product or service that is not related to a “fitness lifestyle”.

Retrenchment: is a strategy used by the companies to reduce the diversity of the operations of the company, this strategy helps to reduce or cut expenses with the goal of becoming a more financial stable business. BottleFit will be uses this strategy when the company becomes big and when it requires reducing the diversity of operations to improve in financial stability for a better future of BottleFit. But if this is not needed, this strategy will not be implemented.

Divestiture:  is selling a part or a division of the company; it is often used when the organization needs to raise capital. It is also used when the company wants to focus on their core Business and become less diversified. Bottle fit its a new company that wants to performs all of their activities with their initial capital and its not interest in having other investor in the firm, by the other hand the company is focus in the commercialization of its main and only product the bottle fit, reason why its not looking forward or interested in using this strategy.

Liquidation:  is selling a company assts in parts, for the tangible worth. This strategy is recognition of defeat and consequently of an emotionally difficult strategy. Liquidation is used in extreme crises trying to stop losing large sums of Money some firms decide to cease operations. Because bottle fit is just starting and planed to be a successful company we hope it never has to consider a strategy like liquidation.