Grand Strategy Matrix

According to the matrix, BottleFit as a company that is in a strong competitive position and performs on a market with a rapid growth, there are some strategies proposed for developing a better performance and getting greater results based on our competitiveness. 

The strategies proposed are Market development, Market penetration, Product development, Foward integration, Backward integration, Horizontal integration, and Related diversification. 

According to our selection of strategies, the only one we could use is Market Penetration. This is because as we are a small and new organization, is the only one we can afford. However, as a proyection for the future, it is expected that we could also use strategies like Market development,Product development, Related diversification, and Foward integration.