Competitive Forces

1. What are the major competitors’ strengths?

My Bottle’s competitive advantage is that they are creating a new trend, and also their popularity in the social networks.

2. What are the major competitors’ weaknesses?

The materials My Bottle uses for their bottles is good but it is not good enough because it is plastic. They are not as healthy and eco-friendly as Bottle Fit’s (stainless steel) materials that are 100% eco-friendly and recommended for health.

3. What are the major competitors’ objectives and strategies?

Strategies: Social Networks Marketing.

Objectives: As well as offering a good looking and popular product, they aim to help the environment by making people not to buy PET bottles.

4. How vulnerable are the major competitors to our alternative company strategies?

That our production materials are 100% eco-friendly and healthy. Also, that the designs of our bottles are personalized.

5. By vulnerable are the major competitors to successful counterattack by our major competitors?

They can counterattack with their popularity and trends.

6. How are our products or services positioned relative to major competitors?

In the aspect of popularity and marketing skills and price, My Bottle has better strategies. However, taking into account the quality of materials, we have the advantage.

7. To what extend are new firms entering and old firms leaving this industry?

In Colombia, the consumption of bottled water and other products that use plastic bottles have been increasing, that’s why the potential entry of new competitors to the market is not high.

8. How have the sales and profit of the major competitors in the industry changed over recent years? Why have these rankings changes that way?

My Bottle started in 2014 in France and it became an immediate success, even if it is very resent this product has had a great welcome and it has become a worldwide company with huge amount of sales. According to Benchmar, our industry grew 5,83% in 2010, 15,47% in 2011, 0,41% in 2012, 6,73% in 2013, and 6,66% in 2014. Our average competitors' sales in 2014 were $450'000.000.

9. To what extent could substitute products or services be a threat to competitors in this industry?

Substitute products may affect our organization in a way that people could prefer plastic bottles instead of ours, because they are cheaper and there are some people that do not have neither environmental nor health knowledge.