

INDEX
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DEVELOP VISION AND MISSION STATEMENTS
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HISTORY
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MISSION STATEMENT
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EVALUATION MATRIX OF MISSION STATEMENT
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PRINCIPAL CHARACTERISTICS OF THE MISSION
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VISION STATEMENT
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EVALUATION MATRIX OF VISION STATEMENT
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PRINCIPAL CHARACTERISTICS OF THE VISION
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PERFORM EXTERNAL AUDIT
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ECONOMIC FORCES
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SOCIAL, CULTURAL, DEMOGRAPHIC, AND ENVIRONMENTAL FORCES
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POLITICAL, LEGAL AND GOVERNMENTAL FORCES
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TECHNOLOGICAL FORCES
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COMPETITIVE FORCES
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COMPETITIVE ANALYSIS: PORTER’S FIVE- FORCES MODEL
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RIVALRY AMONG COMPETING FIRMS
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POTENTIAL ENTRY OF NEW COMPETITORS
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POTENTIAL DEVELOPMENT OF SUBSTITUTE PRODUCTS
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BARGAINING POWER OF SUPPLIERS
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BARGAINING POWER OF CONSUMERS
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INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX
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THE COMPETITIVE PROFILE MATRIX (CPM)
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PERFORM INTERNAL AUDIT
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THE RESOURCE – BASED VIEW (RBV)
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INTEGRATION STRATEGY AND CULTURE
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MANAGEMENT
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PLANNING
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ORGANIZING
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MOTIVATING
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STAFFING
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CONTROLLING
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MARKETING
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CUSTOMER ANALYSIS
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SELLING PRODUCTS/ SERVICES
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PRODUCT AND SERVICE PLANNING
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DISTRIBUTION
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MARKETING RESEARCH
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OPPORTUNITY ANALYSIS
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FINANCE/ ACCOUNTING
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PRODUCTION/ OPERATIONS
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RESEARCH AND DEVELOPMENT
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MANAGEMENT INFORMATION SYSTEMS
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VALUE CHAIN ANALYSIS
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THE INTERNAL FACTOR EVALUATION (IFE) MATRIX
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ESTABLISH LONG-TERM OBEJECTIVES
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LONG - TERM OBJECTIVES
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ANNUAL OBJECTIVES
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GANTT
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BALANCE SCORECARD
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FINANCIAL OBJECTIVES AND STRATEGIC OBJECTIVES
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TYPE OF STRATEGY
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INTENSIVE STRATEGIES
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DIVERSIFICATIO STRATEGIES
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MEANS FOR ACHIEVING STRATEGIES
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MICHAEL PORTER’S FIVE GENERIC STRATEGIES
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GENERATE, EVALUATE, AND SELECT SRATEGIES
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STAGE 1: THE INPUT STAGE
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EXTERNAL FACTOR EVALUATION (EFE) MATRIX
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COMPETITIVE PROFILE MATRIX (CPM)
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INTERNAL EVALUATION (IFE) MATRIX
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STAGE 2: THE MATCHING STAGE
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STRENGTHS- WEAKNESS- OPPORTUNITIES- THREATS (SWOT) MATRIX
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STRATEGIC POSITION AND ACTION EVALUATION (SPACE) MATRIX
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BOSTON CONSULTING GROUP (BCG) MATRIX
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INTERNAL – EXTERNAL (IE) MATRIX
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GRAND STRATEGY MATRIX
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STAGE3: THE DECISION STAGE
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QUANTITATIVE STRAGIC PLANNING MATRIX (QSPM)
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IMPLEMENT STRATEGIES- MANAGMENT ISSUES
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MANAGEMENT PERSPECTIVE
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POLICIES
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RESOURCES ALLOCATION
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MANAGING CONFLICT
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MATCHING STRUCTURE WITH STRATEGY
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RESTRUCTURING, REENGINEERING
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MANAGING RESISTANCE TO CHANGE
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MANAGING THE NATURAL ENVIRONMENT
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CREATING A STRATEGY – SUPPORTIVE CULTURE
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PRODUCTION/ OPERATIONS CONCERNS WHEN IMPLEMENTING STRATEGIES
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HUMAN RESOURCES CONCERNS WHEN IMPLEMENTING STRATEGIES
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IMPLEMENT STRATEGIES-MARKETING, FINANCE, ACCOUNTING, R&D AND MIS ISSUES
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MARKET SEGMENTATION
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PRODUCT POSITIONING
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FINANCE/ACCOUNTING ISSUES
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PROJECTED FINANCIAL STATEMENTS
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RESEARCH AND DEVELOPMENT (R&D) ISSUES
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MANAGEMENT INFORMATION SYSTEMS (MIS) ISSUES
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MEASURE AND EVALUATE PERFORMANCE
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MEASURING ORGANIZATIONAL PERFORMANCE
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TAKING CORRECTIVE ACTIONS
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BALANCE SCORECARD
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CONTINGENCY PLANNING
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AUDITING
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FUNDAMENTOS JURIDICOS
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BIBLIOGRAPHY